Work

We partner with forward-thinking companies, who are committed to becoming better.

• VELUX

  We helped VELUX establish the foundation for becoming outcome-driven across their marketing organisation by creating a strategically relevant yet operationally applicable KPI Framework and aligning it with their marketing investments.

  

• Pandora

  We helped Pandora define how an automated marketing personalisation capability at scale could be brought to life strategically and through marketing technology. By articulating a future capability that is also anchored in existing equity, we paved the way for how lower funnel marketing can best maximise creativity storytelling.

  

• Novo Nordisk

  We helped Novo Nordisk create and launch their internal digital media hub and put them on a path toward media excellence by defining desired outcomes, actionable use cases and a prioritised roadmap based on their as-is situation.

  

• Demant

  We helped Demant create a position-led multi-brand strategy for the entire brand portfolio and completed a driver study to guide each brand in taking its desired market position.

  

• Mærsk

  We have helped Maersk develop activation blueprints with the purpose of guiding regions on how to effectively engage the Digital Transport Services segment in a local context while supporting global brand consistency.

  

• CBB

  We helped CBB reduce churn by identifying and addressing customer friction. Our customer-centric data model provided powerful insights at an individual customer level, enabling CBB to develop quick and effective solutions to mitigate these frictions. This transformed negative experiences into positive ones, enhanced customer loyalty, and had a positive impact on churn reduction.

  

• TeamViewer

  We helped TeamViewer complete a strategic market assessment that combined external market-specific data and internal revenue data, using AI and ML to access and predict a fair share of revenue.

  

• Tivoli

  We helped Tivoli identify which key demand spaces to focus on to unleash future potential and designed a framework to ensure that their marketing organisation works towards the same objectives in a structured manner regarding strategy, development, and execution.

  

• Audika

  We helped Audika align marketing- and media planning around a shared set of marketing objectives to create consistency between global and local priorities and increase the accountability of marketing investments throughout the funnel.

  

• Royal Unibrew

  We helped Royal Unibrew with data-fueled market & portfolio insights across multiple categories and Demand Spaces, including white spot identification within on- & off-trade, resulting in clear and actionable strategy recommendations to ensure optimal brand coverage.

  

• GRO Capital

  We have worked with Nordic-based Private Equity fund GRO Capital to assess the strategic, organisational and technical maturity of marketing functions in their portfolio and recommend actionable initiatives that can grow it.